Tips on creating an online survey
Manuals |
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Routing |
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E-mail Module |
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Building on our experience in FreeSurvey and our sister website RespondentenDatabase.nl we can give you some useful tips on creating an online Survey.
The survey – general
- Create your survey in the mother language of the respondents
- Check your survey on spelling and content
- State the cause of your survey in the introduction
- Use your own logo to give your survey a professional look
- Keep your questions short; 10 seconds max. per question
- Use a fill-in time of 5-8 minutes per survey
The Survey - Content and structure
- Ask questions on age, education level etc. at the end of the survey
- Give a full spectrum of answers, make sure every possible answer is in the spectrum
- Do not use video- or audio clips, this will distract your respondents
- Test your survey among a small group of trusted respondents to guarantee a genuine feedback.
- Use routing (routing from question Y to question X) to keep the questions relevant to the respondent
Target audience and response
- Determine your target audience specifications thoroughly in advance
- Calculate the size of your target audience and how many respondents you need for a representative survey
- Research at what time your target audience is best reached. Keep holidays and work hours in mind.
- Send reminders after 3-5 days
- Keep your reminders at 1 max.
Tip
Spreading your survey through your own address book needs proper management.
Use the E-mail Module to manage your survey spread- and response.